Nespresso

As part of our partnership with Nestle, I’ve worked on a number of their flagship brands including Nespresso. This project was initially developed for our final presentation in Lausanne, Switzerland where we were awarded their global business. It was an amazing learning experience to develop the site – we began by going through Coffee Specialist training on Amelia Island to learn about farming, roasting and sustainability practices in an effort to understand what truly differentiates their products from others in the marketplace. Throughout the process, we met with organizational leaders from the CEO to retail associates to Brazilian coffee farmers and developed a global site with 40 geographic instances and 18 language localizations. It was populated with imagery from shoots I directed across North America, South America and Europe and ultimately unveiled in front of 600 global leaders at their annual Omni-Channel meeting.