Deutsche Bank

Global banking giant, Deutsche Bank is one of the largest and most respected players in the finance world. This work was delivered to them in two distinct parts: the first was a primary campaign built from DB’s core identity. It leveraged proprietary images of employees shot around the world with each shot being meticulously selected and edited to reflect the unique visual attributes of the brand while also conveying the true personality of the individual it captured. The second campaign, specifically titled “Connecting Worlds” was intensely focused on Diversity, Equity & Inclusion at Deutsche Bank. This campaign featured black & white images of people cutout over colorful, angular textured backgrounds to make an impact and stand apart from the core brand. It was primarily delivered via social media with supporting digital and print/OOH components.