Apple

Working with Apple was really exciting. We created this campaign to help them hire what they call “Apple At-Home-Advisors” (or AHAs) – college students who are given a MacBook with proprietary software that allows them to log in and work any time from absolutely anywhere, providing Level 2 customer service for Apple’s consumer applications (iMovie, iTunes, etc). We worked with their marketing team, photographer and stylists to capture real AHA’s for a broad-based campaign and site that that ran for over two years.