Abbott Laboratories

Headquartered in Chicago, Abbott Labs is a global pharmaceutical and healthcare product manufacturer with over 90,000 employees around the world. This high-end collateral package titled “The Executive Experience” was given to top executives when they joined the company to help them acclimate to Abbott’s unique culture. It consists of a 12″x12″ clamshell box with magnetic closure, personalized welcome letter, three 12-page brochures detailing life at Abbott, a number of customized insets pertaining to their position in the company, and finally, unique credentials for a web portal full of resources.