CVS Health

When CVS rebranded, they went beyond just updating their identity – they altered the core philosophy of the organization. By shifting it away from that of a traditional pharmacy towards the idea of transformational healthcare, they took bold organizational steps such as cutting tobacco sales from their stores and reimagining their workforce from the top down. At the time, I had worked on this account for several years and it was super-exciting to get to take this journey with them. The rebrand included everything from a content-heavy website to advertising, collateral, annual reports, tradeshow materials, out-of-home productions all the way down to small-scale premium items and giveaways.Through this, CVS was able to truly embrace their mantra of “Health is everything”.