WellStar
The sound of my career
WellStar is a system of hospitals in the Atlanta region. As with many healthcare organizations, the client asked that we develop an over-arching campaign for the system itself as well as an audience-specific campaign to aggressively target nursing talent through tactical differentiators. While the campaigns share similar identity elements, each functions as a stand-alone presence to help WellStar stand out in a crowded marketplace.
Your worklife, well-lived
WellStar is a system of hospitals in the Atlanta region. As with many healthcare organizations, the client asked that we develop an over-arching campaign for the system itself as well as an audience-specific campaign to aggressively target nursing talent through tactical differentiators. While the campaigns share similar identity elements, each functions as a stand-alone presence to help WellStar stand out in a crowded marketplace.
Role: Creative Direction
Team: Neeti Kapadia (D) & Colin Connor (C)
Agency: TMP Worldwide
