Wachovia
You are here…
At the cornerstone of commerce and commitment. Where the rhythm of the city meets the vibe of a nation. A place where a single transaction can have a resounding effect half a world away. Because here, local is the new global and opportunity replaces randomness. We recognize this place, because we’re here too. Careers with Wachovia.
Wachovia had a problem: while well known as a super-regional bank, they had very little name recognition globally and their audience had even less understanding of their core offerings and uniquely diverse culture. Positioned using only square media to mimic their logo, this branding campaign speaks very eloquently to who they are and what they believe as an organization. It also helps to promote their presence in various countries where they were virtually invisible by letting the audience know that, well, “we’re here too”.
Agency: TMP Worldwide
Team: Jessica Benoit
