Harman International

Harman/Karden. JBL. AKG. Infinity. Harman International is comprised of more than 20 brands – many well-known in their own right. However, Harman itself isn’t as well-known. This campaign was created to bridge the gap between consumer awareness and those looking for a position at a large, international organization with cutting-edge consumer and professional products. With the ability to support the individual brands as well as the over-arching organization through minor alterations in identity and supported by a global photoshoot across the US, Europe and Asia, this campaign tells the story of Harman through the eyes of it’s people like never before.