HSBC
A global state of mind
Like many financial institutions, HSBC has a somewhat conservative culture. They were looking for a campaign that highlighted the global nature of the organization in a positive and differentiating way. By focusing on the relationships between seemingly discordant events that can only happen at a company like HSBC, we highlight their global reach by showing the impact a single person can have across the globe.
Agency: TMP Worldwide Role: Creative Direction Art Director: Kerry DeBruce Copywriter: Callie Smith