Audible.com

Audible had recently been purchased by Amazon and in turn, updated their identity. To support this, they were looking for a dynamic new campaign that truly spoke (forgive the pun) to who they are as not just an organization, but as a collective group of unique individuals. Driven by an extensive amount of research conducted by Edelman, this campaign featured real employees highlighting their favorite audio books in a quirky and unforgettable way.