Abbott
Abbott
The Executive Experience
Role: Creative Direction & Design
Team: Betsy Wise (Copy)
Agency: TMP Worldwide
Headquartered in Chicago, Abbott Labs is a global pharmaceutical and healthcare product manufacturer with over 90,000 employees around the world. This high-end collateral package titled “The Executive Experience” is given to top executives when they join the company to help them acclimate to Abbott’s unique culture. It consists of a 12″x12″ clamshell box with magnetic closure, personalized welcome letter, three 12-page brochures detailing life at Abbott, a number of customized insets, and credential information for a web portal full of resources.